Branding & Identity · Employer brand · Retail

Cantata: an employer brand for a tea & coffee chain

Cantata is a large chain of shops selling tea, coffee, sweets and gifts. They needed an identity for their internal corporate portal — the site where employees read news, get bonuses and find training materials.

The task. A visual identity for the portal, made for employees aged 20–30 who want extra income, flexible hours and room to grow. Working at Cantata should feel like joining a community, not filling a vacancy.

The idea. Keep the company’s black Cantata wordmark and grow the HR brand out of it: a tea sprig and the words “For You” turn the logo into a message to each employee. Soft colours and hand-drawn illustrations make it feel caring, calm and cosy.

What I did

— HR logo: added a tea sprig and “For You” to Cantata’s wordmark

— Short logo form, colours, pattern and icons

— Illustrations for announcements, news, bonuses and training materials — more than the brief asked for

— Certificate and thank-you letter templates

— Presentation templates employees can adapt without a designer

— Illustrations for the employee portal pages and a “Work at Cantata” banner for the main website

Beyond the brief

— Stickers

— Email template

— Merch concepts: a pouch, a T-shirt and a tote bag