Branding & Identity · Digital art project · 2025

CHPTR: a women-led digital art project

CHPTR is an independent digital art project told in standalone chapters. I co-founded it with a partner who took care of the technical side; everything visual in the project is mine.

The idea. Make digital art feel warmer, more visual and less technical — a project made by women and largely for women. Each chapter is a story of its own. The first, CHPTR#1, is a collection of 40 digital flowers: 25 common, 10 rare and 5 ultra-rare.

What I did

— Concept and art direction

— Identity and visual system

— All 40 flowers, mixing hand drawing, stencil, digital techniques and AI-assisted tools

— Storytelling for the chapter

— Landing page, designed and built by me

— Social media content

— Physical promo: stickers, seed packs, tattoo cards and QR materials